Case Study: Century Management increases customer conversion with esd and associates

Century Management increases web traffic 33% with esd & associates

The customer, Century Management, an asset management firm overseeing $3 billion, faced a challenge after a major financial disruption. Their outdated brand presence and 1990s-era website failed to convey the professionalism needed to instill client confidence and drive conversions. They partnered with the vendor esd & associates for a comprehensive marketing strategy that included web design, content marketing, and SEO to revitalize their brand and unify their customer experience.

esd & associates implemented a complete solution, revitalizing the brand from the ground up. They integrated educational content into a data library, created a brand standards guidebook, developed new marketing materials, and repositioned web content. This strategy by esd & associates yielded significant results, including a 33 percent increase in web traffic, a 26 percent decrease in bounce rate, and an increase in client conversions.

Century Management