Case Study: Mattress Warehouse grows stores by 50% with ESB Advertising

Mattress Warehouse grows store count 50% with ESB Advertising

Mattress Warehouse, a growing mattress retailer, faced a highly competitive market and the challenge of scaling its advertising efforts efficiently. With a small in-house team, they were not getting the best media rates and lacked the bandwidth to expand. They partnered with ESB Advertising for its expertise in media buying and advertising strategies to help increase brand awareness and drive store traffic.

ESB Advertising implemented a strategic solution that combined digital and traditional media planning with detailed cross-market analysis. They created a custom dashboard to measure marketing expenses against foot traffic and sales for each location, providing clear insights into campaign performance. ESB also leveraged its programmatic video expertise to secure private streaming deals on platforms like Hulu and AT&T. This partnership helped Mattress Warehouse successfully navigate the pandemic and expand from 193 to 292 stores, a 50% increase in store count over their time working together.

Mattress Warehouse