Case Study: Long Roofing achieves 20% year-over-year revenue growth with ESB Advertising's creative TV and OTT media buying strategy

Long Roofing drives 20% year-over-year revenue growth with ESB Advertising

Long Roofing, a regional home services company, sought to expand its market presence beyond its Washington D.C. base and stand out from competitors whose advertising was often dry and unmemorable. To achieve this ambitious growth, they hired vendor ESB Advertising to develop a new creative television campaign and a savvy media buying strategy.

ESB Advertising developed a series of unique and engaging TV commercials featuring animated talking shingles, a creative approach that broke from industry norms. The vendor complemented this creative work with an expert media buying strategy, securing placements in over 40 markets, including high-profile slots like the Super Bowl, and implementing a cost-effective OTT streaming plan. This comprehensive solution from ESB Advertising drove a 20% year-over-year revenue growth for Long Roofing and successfully established their brand in new markets like Boston.

Long Roofing