Case Study: Scoular achieves a scalable, SEO-optimized product catalog with Ervin & Smith

Scoular boosts organic search sessions 23% with Ervin & Smith

Scoular, an agricultural products company, faced the challenge of a fragmented and inconsistent product catalog across its various business units. This disjointed user experience hindered product discoverability and limited their organic search traffic. They partnered with digital agency Ervin & Smith to build a scalable, search-optimized solution.

Ervin & Smith developed a unified back-end catalog system featuring flexible page templates, a new site navigation, and generative engine optimization (GEO) practices. The solution delivered significant measurable impact, including a 19% increase in users and a 23% lift in organic search sessions within six weeks. Additional results included a 37% lift in form inquiries and over 50 new keyword rankings, providing Scoular with a scalable, high-performing product ecosystem.

Scoular