Case Study: RTG Medical sparks traveler engagement with Ervin & Smith

RTG Medical boosts Instagram reach 858% with Ervin & Smith

RTG Medical, a healthcare staffing agency, faced the challenge of standing out during the competitive Nurses Week period. Their goal was to make every traveling nurse feel truly appreciated while also generating significant social media engagement, moving beyond their previous campaigns that had lackluster online results. They partnered with the vendor Ervin & Smith for a strategic campaign.

The solution from Ervin & Smith was to send a personalized gift of premium ice cream featuring photos of real RTG travelers, encouraging recipients to take a moment for themselves. This approach was supported by a multi-faceted activation strategy that built anticipation. The campaign was highly successful, resulting in an 858% increase in Instagram reach, over 16,500 people reached across social platforms, and a 42% increase in followers, effectively meeting both objectives for RTG Medical.

RTG Medical