Case Study: Roger builds a flexible ag-tech brand system with Ervin & Smith

Roger completes 150,000 loads in year one with Ervin & Smith

Ervin & Smith partnered with Roger, an innovative startup in the bulk freight trucking industry. The company needed to develop a bold brand identity, including a name, logo, and messaging, to launch its business and stand out in a competitive market.

The solution was an agile, consultative partnership where Ervin & Smith created a comprehensive and flexible brand system. This included brand creation, website development, and lead generation strategies. The results were significant, with Roger completing over 150,000 loads and being adopted by more than 500 carriers in its first year, alongside generating over 1 million impressions.

Roger