Case Study: Mercy High School boosts enrollment engagement with Ervin & Smith

Mercy High School boosts web inquiries 427% with Ervin & Smith

Mercy High School, a private Catholic school, faced declining enrollment and increased competition from other local schools. They partnered with the marketing agency Ervin & Smith to develop a media strategy aimed at driving year-round awareness, boosting engagement among prospective students and families, and increasing attendance at their fall recruitment events.

Ervin & Smith created a full-funnel brand campaign titled "Join the Monarchy," inspired by the school's monarch butterfly mascot. The strategy used a mix of digital and traditional media to target Gen Alpha students and their parents with a message of authenticity and individuality. The campaign generated 5.6 million impressions, a 62% increase in website traffic, and a 427% rise in web inquiries. It also resulted in record attendance at all recruitment events, including a 158% increase for Girls Night In.

Mercy High School