Case Study: JDH achieves a modern, future-focused brand with Ervin & Smith

JDH builds a cohesive family of brands across 5 generations with Ervin & Smith

The customer, a major agribusiness company, was ushering in a new era of family leadership and needed a modern brand strategy to support this transition. Their challenge was to publicly celebrate their innovative successes and future direction while remaining true to their humble and hardworking company values. They partnered with the vendor Ervin & Smith for a comprehensive brand and activation service.

Ervin & Smith implemented a proprietary branding process that included workshops and facility visits to create an authentic brand platform, a new tagline, and a holistic messaging strategy. This solution provided a cohesive framework for all marketing materials, a new website, and internal/external launch collateral. The impact was a fully integrated and more recognizable brand presence across all business touchpoints, which strengthened JDH's market positioning and reinforced confidence in their expertise.

JDH