Case Study: Crescent Hill at Hitchcock achieves a unified all-season brand identity with Ervin & Smith

Crescent Hill at Hitchcock transforms 106-acre Mt. Crescent into an all-season brand with Ervin & Smith

Ervin & Smith was engaged by Crescent Hill at Hitchcock, a developing all-season recreation destination in Iowa's Loess Hills. The customer faced a challenge in aligning key decision-makers on a unified brand vision, particularly around the name and identity, following a 400-acre expansion that connected a ski area to a nature center. They needed a strategic brand to increase awareness and clarify the destination's role within the larger county conservation system.

The solution from Ervin & Smith involved a collaborative, workshop-driven brand development process. This included competitive research and structured workshops on discovery, positioning, naming, and visual identity to align the team strategically. The new brand, Crescent Hill at Hitchcock, preserved historical elements while removing confusion, successfully unifying the identity. Ervin & Smith's work resulted in positive internal and community reception, setting the stage for effective future marketing and long-term brand recognition.

Crescent Hill at Hitchcock