Case Study: Creighton University strengthens brand cohesion and enrollment appeal with Ervin & Smith

Creighton University strengthens enrollment messaging and brand cohesion with Ervin & Smith

Creighton University, a private Jesuit university, faced the challenge of fractured national awareness and a need to boost post-pandemic enrollment. They engaged the vendor Ervin & Smith to help strengthen their competitive edge with a cohesive brand message that could convey the depth of their experience.

Ervin & Smith developed aspirational, values-driven creative based on new brand guidelines to bridge internal divides and solidify messaging. The solution included emotion-driven creative and results-oriented statistics, which were infused across all marketing channels. As a result, Ervin & Smith successfully helped Creighton reach target audiences with a consistent brand voice, leading to greater internal brand understanding and laying the groundwork for increased future awareness and enrollment.

Creighton University