Case Study: Borsheims expands e-commerce and strengthens brand consistency with Ervin & Smith

Borsheims expands e-commerce over several years with Ervin & Smith

The customer, Borsheims, a luxury jewelry retailer, faced the challenge of expanding its online presence and building awareness with digital audiences while maintaining brand consistency across all touchpoints. Their small marketing team needed support to create a higher volume of promotional assets. They partnered with the vendor Ervin & Smith for strategic and creative guidance.

Ervin & Smith's solution involved establishing an updated brand position and visual identity, followed by creating comprehensive creative guides for each major campaign. This provided Borsheims with a flexible library of design assets, removing the guesswork from creative execution. The impact was significant, as Borsheims expanded its e-commerce capabilities to handle a new influx of online sales and empowered its team to produce content more efficiently and with greater variety.

Borsheims