Case Study: biBerk evolves its brand and launches a multi-channel campaign with Ervin & Smith

biBerk transforms its brand in 14 months with Ervin & Smith

biBerk, a provider of online small business insurance, faced the challenge of standing out in a saturated market and evolving its brand beyond previous unsuccessful attempts. They partnered with the agency Ervin & Smith for a comprehensive brand evolution project to redefine their identity and drive growth.

Ervin & Smith implemented a 14-month, three-phase solution involving a research-driven brand foundation, a new visual identity, and a multi-channel campaign launch. This process included creating a new brand persona, "The Nerd," and introducing spokespeople Berk and Berklyn. The result was significant internal excitement and brand loyalty for biBerk, alongside achieving traction with target audiences online.

biBerk