Case Study: Agemark Senior Living achieves 55 pre-opening deposits with brand strategy and media by Ervin & Smith

Agemark Senior Living secures 55 deposits before grand opening with Ervin & Smith

Agemark Senior Living, a senior living provider, faced the challenge of launching a new luxury community in an oversaturated Omaha market where consumers perceived all options as similar. They engaged the vendor Ervin & Smith for branding and strategy services to create a distinct brand that would embody a high-end, resort-like feel and urgently generate pre-opening deposits.

Ervin & Smith developed a comprehensive brand strategy named Symphony Pointe, which included a custom logo, themed messaging, and hand-drawn patterns. They supported the brand launch with a full-funnel media strategy using both traditional and digital advertising. The results significantly exceeded goals, with Ervin & Smith securing 55 deposits (57% over target), a 94% increase in website traffic, and a 78.6% increase in lead conversions prior to the grand opening.

Agemark Senior Living