Case Study: 180° Smoke (Canadian vape retailer) grows to 10 stores and streamlines multi-currency, tax-exempt sales with Erply

180 Smoke - Customer Case Study

180° Smoke, a Canadian vape retailer co-founded by Dr. Gopal Bhatnagar, designs its own liquids and devices and aims to support tobacco harm reduction. As the business grew it struggled to integrate online e-commerce with multiple brick-and-mortar stores and warehouses, needed a single view of inventory and activity across locations, and required point-of-sale tax-exemption handling for First Nations customers along with multi-currency and multi-language support.

180° Smoke selected Erply for its extensive API, built-in Canadian features, and hands-on support to integrate e-commerce, centralize inventory, and enable tax-exempt sales and reporting. Using Erply’s cloud platform they expanded from 1 to 10 locations in two years, improved logistics and location-level sales reporting, captured customer data for CRM outreach, and used the promotions engine to run targeted flash sales that increased revenue on previously slow days.

180 Smoke

Gopal Bhatnagar

Co-Founder