Case Study: Volvo Ocean Race achieves a cross-channel multimedia experience with Ericsson

Volvo Ocean Race sails ahead in the multimedia arena

Volvo Ocean Race, the world’s premier global yachting race, wanted to meet fans’ growing expectations for a faster, more immersive experience and promote the race across multiple channels. Ericsson supported the challenge with a multimedia platform spanning mobile, web, and IPTV, helping the race deliver near real-time content to audiences around the world.

Ericsson integrated the existing content management system and delivered the Volvo Ocean Race mobile portal, IPTV service, team sites, a Facebook application, a J2ME mobile client, multiview TV, and dedicated iPhone and Google map mashups. The result was a seamless cross-channel experience with widespread visibility and strong engagement: traffic at the halfway mark matched the entire previous race, and registrations were up nearly 200 percent.

Volvo Ocean Race

Knut Frostad

CEO