Case Study: Tunisiana boosts 3G data sales with Ericsson's self-care portal

Tunisiana first to launch self-care portal to increase sales, improve customer loyalty and reduce costs

Tunisiana, Tunisia’s largest private telecom operator, needed to catch up in the country’s emerging 3G market by offering differentiated services and launching new value-added offerings quickly. To support this challenge, Tunisiana worked with Ericsson and used an Ericsson Multiservice Delivery Platform-based self-care portal to give prepaid subscribers easier control over their mobile spending and service purchases.

Ericsson implemented the multiscreen self-care solution in just four months, enabling customers to buy credit, bundles, and upgrades through web, widget, gadget, or app interfaces. The result was a 50 percent increase in data package sales, rapid uptake of 3G packages through the portal, improved customer loyalty, reduced opex from lower call-center load, and higher ARPU.