Case Study: PlayPhone improves user experience and simplifies sales with Ericsson Internet Payment Exchange

Top media company PlayPhone improves the user experience and simplifies sales with Ericsson Internet Payment Exchange

PlayPhone, a leading global media company offering mobile entertainment content such as ringtones, games, and videos, wanted a single platform to expand subscription-based services into new countries while improving the user experience and simplifying billing. To support this growth, PlayPhone chose Ericsson and its Internet Payment Exchange (IPX) for global messaging and payment capabilities, including WAP, Web, and SMS billing.

Ericsson implemented IPX with WAP Billing, Premium SMS, Bulk Messaging, and SMS Shortcodes, giving PlayPhone a single bill across 12 countries and local support in key markets. The solution simplified administration, improved customer experience through customizable branding and subscriber recognition, and helped PlayPhone deliver more personalized services with reliable global reach and market expertise.

PlayPhone

Kate Barry

General Manager EMEA