Case Study: Singtel achieves differentiated 5G connectivity with Ericsson

Singtel's journey into differentiated connectivity

Singtel, a telecommunications service provider, faced the challenge of moving beyond a traditional volume-based data model to meet increasing customer demands for better performance and reliable experiences. Partnering with vendor Ericsson, Singtel sought to leverage the capabilities of 5G Standalone and network slicing to transform its business model and create differentiated connectivity services.

Ericsson implemented a solution utilizing 5G Standalone, network slicing, and features like Priority Based Admission Control to enable tiered, performance-based offerings for Singtel. This allowed Singtel to successfully commercialize differentiated connectivity, launching new service tiers under its Singtel 5G+ brand. The results included creating new business opportunities, increasing customer loyalty, and receiving numerous accolades for 5G innovation, positioning Singtel as a market leader.

Singtel