Case Study: MTN Group achieves flatter peak traffic and higher revenue with Ericsson's Dynamic Discount Solution

MTN Rwandacell transforms its network into an IP-based converged architecture

MTN Group, a leading mobile operator in Africa and the Middle East, wanted to differentiate itself in South Africa’s prepaid market, ease network congestion, and improve the balance between peak and off-peak traffic without sacrificing revenue. Ericsson partnered with MTN to create a dynamic discount solution, MTN Zone, designed to encourage customers to make calls during periods when network capacity was underused.

Ericsson delivered an end-to-end multimedia solution with hardware, software, operational services, and systems integration. The result was a major boost in usage and business performance: MTN Zone drove higher call counts and longer call duration, improved network utilization and service quality, reduced churn, and helped grow subscribers and revenue. Within 10 months, 4.5 million subscribers had migrated to the service, later rising to 6.5 million, representing over 55% of MTN’s prepaid revenue.

MTN Group

Rami Farah

Chief Technical Officer