Case Study: LYNK & CO achieves always-connected car experiences with Ericsson Connected Vehicle Cloud

LYNK & CO - Customer Case Study

LYNK & CO, a born-digital automotive brand, set out to challenge traditional car industry conventions by creating an “always connected” vehicle experience for a connected generation. To support its new business model around personalization, sharing, and an app-based ownership journey, the company worked with Ericsson and the Ericsson Connected Vehicle Cloud.

Ericsson delivered a scalable connectivity platform with an open API and digital key capabilities, enabling LYNK & CO to integrate third-party services, support telematics, diagnostics, infotainment, security, and car sharing, and let owners control, monitor, and share their vehicles through a smartphone app. The result is a global, cloud-based connected car ecosystem that helps LYNK & CO build customer loyalty, operate across markets and borders, and continuously expand its in-car services, though the case study does not cite specific numeric impact.

LYNK & CO

David Green

Chief Digital Officer