Case Study: Vivo expands coverage and mobile broadband with Ericsson

Ericsson and Vivo work together on network optimization in São Paulo, providing a better service to users

Vivo, one of Brazil’s leading mobile operators, needed to increase market share, speed up time-to-market, and future-proof its network in a highly competitive and fast-growing market. Working with Ericsson, Vivo began with a GSM overlay to improve voice coverage and capacity, then moved toward 3G/WCDMA readiness.

Ericsson implemented a nationwide WCDMA/HSPA network, mobile backhaul, opto and transport solutions, the Ericsson Multi Activation System (EMA), and managed services including network rollout, support, field maintenance, and systems integration. The result was a broader service offering, new revenue streams, and expanded rural coverage, including remote Amazon cities; Vivo also became the first mobile operator in Latin America with uplink speeds of up to 5.8 Mbps and was rated Brazil’s best network for quality by Anatel.

Vivo

José Pedro Nascimento

Networks VP