Case Study: Maid of the Mist boosts visitors and ticket sales with Eric Mower and Associates

Maid of the Mist boosts visitors and ticket sales by 20% with Eric Mower and Associates

The customer, Maid of the Mist, an iconic Niagara Falls boat tour operator, faced significant challenges including increased competition from new attractions and the loss of its Canadian operations. They turned to their long-time vendor, Eric Mower and Associates, for a comprehensive integrated marketing solution to recharge their tourism marketing.

Eric Mower and Associates developed a bold, multi-phase campaign that evolved from "monumental" to "iconic" to "electric" messaging, highlighting the attraction's history and new hydroelectric boats. This integrated approach, which included advertising, branding, and social media, successfully drove a 20% jump in visitors and ticket sales for Maid of the Mist.

Maid of the Mist