Case Study: Saarländischer Rundfunk achieves record audience growth with Ergosign GmbH

Saarländischer Rundfunk boosts traffic 18% with Ergosign GmbH

Saarländischer Rundfunk, a regional public service broadcaster and member of the ARD, sought to improve the user-friendliness and efficiency of its online portal, SR.de. The challenge involved unifying the different designs for its various radio and television channels into a cohesive, responsive, and user-focused experience. Ergosign GmbH was engaged to lead the relaunch of the digital platform.

Ergosign implemented a comprehensive solution involving concept, UX design, development, and usability testing. The project included a responsive redesign for all devices and a new frontend to create clear, consistent user guidance for the website and app. As a result, Saarländischer Rundfunk achieved a record 50.1 million unique users, an 18% traffic increase, and a 6% rise in page impressions, significantly strengthening the brand and improving user satisfaction.

Saarländischer Rundfunk