Case Study: Paradise Valley Dermatology increases cosmetic procedure appointments with eRelevance

Paradise Valley Dermatology generates 110 leads in 7 months with eRelevance

Paradise Valley Dermatology, a long-established practice in Phoenix, needed a cost-effective way to leverage its database of loyal medical patients to generate interest in its cosmetic services. The challenge was to nurture these existing relationships and educate patients without overburdening the staff. They turned to the eRelevance marketing automation service for a solution.

eRelevance implemented an integrated, multi-channel digital marketing strategy across email, text, Facebook ads, and other channels. This service-driven approach generated 110 appointment requests in the first seven months, including 43 CoolSculpting procedures from a single campaign. Importantly, about 30% of leads came from non-email channels, demonstrating eRelevance's effectiveness in reaching patients through their preferred methods.

Paradise Valley Dermatology