Case Study: Mirelle MediSpa grows revenue and leads with eRelevance

Mirelle MediSpa grows business 20% with eRelevance

Mirelle MediSpa, a medical spa in New Jersey and New York owned by Corina Ianculovici, wanted to grow her business without sacrificing the close personal relationships she had with her clients. Seeking expert help, she partnered with the vendor eRelevance to use their marketing automation service to address this challenge.

eRelevance implemented a solution using integrated, multi-channel digital campaigns across email, SMS, Facebook, and a smartphone app to nurture client relationships with targeted messages. This approach generated 131 leads for Mirelle MediSpa, with 68% coming from channels other than email. The service helped increase the spa's business by 20% in under two years and supported the successful opening of a Manhattan office.

Mirelle MediSpa