Case Study: Medical Aesthetic Skin Care achieves more office visits with eRelevance

Medical Aesthetic Skin Care generates 110+ leads in four months with eRelevance

Medical Aesthetic Skin Care (MASC), a personalized aesthetics and wellness practice in Alabama, faced the challenge of growing its business without sacrificing the personal relationships central to its model. Their small staff needed to stay focused on patient care, requiring a marketing expert to drive targeted, efficient campaigns that prioritized getting people in the office over generic metrics like clicks. They partnered with the vendor eRelevance for its marketing automation service.

eRelevance implemented a multi-dimensional, multi-channel strategy using targeted email, text messages, push notifications, Facebook ads, web landing pages, and app content. This segmented, conversational approach replaced MASC's previous one-dimensional marketing and quickly generated measurable results. eRelevance delivered over 110 leads in a four-month timeframe, providing an immediate return on investment and successfully focusing on driving office visits for the practice.

Medical Aesthetic Skin Care