Case Study: Island Plastic Surgery & Aesthetic Center grows patient revenue with eRelevance

Island Plastic Surgery & Aesthetic Center - Customer Case Study

Island Plastic Surgery & Aesthetic Center, a busy plastic surgery and medical spa practice in Mineola and West Islip, NY, needed a creative, cost-effective way to increase business from existing patients without adding to an already heavy staff workload. The practice turned to eRelevance and its technology-enabled marketing automation service to better nurture patient relationships and drive more appointments.

eRelevance implemented multi-channel patient marketing across six digital channels, including email, text messages, push notifications, Facebook ads, landing pages, and app-based conversational content. The results were strong: 41 appointment requests in the first month, 255 leads in eight months, and a 200% increase in injectable promotions, rising from 20–25 responses to 60–70. Island Plastic Surgery & Aesthetic Center also reported 7–8 surgical procedure patients from the campaigns, with eRelevance paying for itself within the first two or three campaigns.

Island Plastic Surgery & Aesthetic Center

Shannon Boyd

Practice Manager