Case Study: Dr. Paul A. Blair Facial Plastic Surgery & Alex Alexa Medispa achieves more leads and revenue with eRelevance

Dr. Paul A. Blair Facial Plastic Surgery & Alex Alexa Medispa - Customer Case Study

Dr. Paul A. Blair Facial Plastic Surgery & Alex Alexa Medispa, a plastic surgery and medical spa in Hurricane, West Virginia, wanted to generate fast, measurable results from marketing to existing patients without adding work for staff. Before working with eRelevance, the practice relied mostly on email and wasn’t seeing strong results, while the process was time-consuming.

eRelevance implemented a technology-enabled, multi-channel marketing automation service using targeted email, SMS, Facebook ads, push notifications, a landing page, and app-based content. In the first month, eRelevance generated 29 appointment requests and 60 more in the second month, and over six months it produced 194 leads. The practice attributed $12,539 in revenue to the first two campaigns, with first-month revenue alone enough to pay for the service for more than a year.

Dr. Paul A. Blair Facial Plastic Surgery & Alex Alexa Medispa

Marlena Denning

Patient Care Coordinator