Case Study: Habitat for Humanity of Kansas City boosts donations and donor growth with ER Marketing

Habitat for Humanity of Kansas City boosts donations 47% with ER Marketing

Habitat for Humanity of Kansas City worked with ER Marketing on its annual end-of-year fundraising campaign. The challenge was to create a campaign concept focused on the generational impact of their work to encourage donations from new, current, and lapsed donors.

ER Marketing developed the "A Place to Call Home" campaign, which used creative assets including a direct mailer, video, emails, and social posts featuring children on the home waiting list. This solution was highly successful, resulting in a 47% increase in donations and an 8% increase in donors. The campaign also drove a 180% increase in revenue from new donors and significantly improved email open rates and social media impressions.

Habitat for Humanity of Kansas City