Zacco - Customer Case Study

Zacco contacts Eqvarium whenever their clients need help with linguistic evaluations of names. Each name is sent to one or more philologists, together with a short product description. Within a week, the client receives a report showing how the name works semantically, how appropriate it is within its context and whether there is any risk of pronunciation problems. Finally, a 1-5 rating system indicates how well the name generally works on the clients’ markets. Thanks to this service, Zacco’s clients can make swift, well-informed decisions in strategically important name issues.