Södra - Customer Case Study

Södra, Sweden’s largest forest-owner association, came to Eqvarium looking for a name for their new communications program. The name needed to represent and unify all the different company areas, and sometimes you just can’t see the forest for the trees. We happily embraced the challenge and came up with a variety of strong contenders. The final decision fell on Unicon, a name that plays on mythical creatures, unity and connection. We’re so happy to be in business with such an important industry group and hope this is the beginning of a beautiful collaboration.