SCA Hygiene Product Ab - Customer Case Study

By the time SCA Hygiene contacted Eqvarium, they had already made several unsuccessful attempts to come up with a good name for a new product in their Tena Pants line (for incontinence protection). Eqvarium let the client weave in its own creative thoughts; together we then explored values such as security, comfort, discretion and fit. The name chosen was Confio, building on the word confidence. The name works well in different languages and gave good results in consumer tests.