Sandvik Coromant - Customer Case Study

The foundations of the name strategy that Eqvarium helped Sandvik Coromant develop were laid by a work group with mixed competences. Together with representatives from the product section, sales, marketing, branding and intellectual property, long-term sustainable guidelines were gradually crafted, so as to be easily integrated into the rest of the organisation. Sandvik Coromant has also let Eqvarium help them create a name for a new software solution. Again, the work group was made up of participants who could contribute with product expertise, marketing perspective and branding experience. An IP specialist was also included to give input on intellectual property. Adveon was the name finally chosen; a strong name that sounds good in many different languages.