ReiRei AB - Customer Case Study

Swedish entrepreneur ReiRei AB, creator of innovative designed children’s products, contacted Eqvarium when they wanted to launch their product Sovgunga (sleep swing) on an international market. The Swedish name didn’t work outside the country, and they needed a new, strong name fast. Their requirements: a name that worked internationally and could be registered for trademark protection. Time was running short, but soon a final contender was chosen from a list of 75 suggestions. Mawok means “to dream” in Inuit. Try it out – could it be any better?