Karnov Group - Customer Case Study

When the Karnov Group needed a new name for a completely unique concept – online distribution of legal texts – Eqvarium was asked to help out. After two creative, highly enjoyable workshops where we scrutinized different name suggestions from both legal and linguistic angles, we finally found a winner – Lexino! The name felt right because it combined tradition (“lex” means law in Latin) with a youthful touch. Lexino is a modern product, completely adapted to how working lawyers prefer to work nowadays.