Electrolux - Customer Case Study

When Electrolux Floorcare introduced a new kind of bag less vacuum cleaner, they needed an internationally viable name that reflected a premium product. The work group, consisting of product managers and international representatives, finally decided on the strong name Captic, which works well in many languages. Captic brings to mind the word “capture”. Being a part of Electrolux’ premium line, the word Ultra is included in the product name – Ultra Captic.