BillerudKorsnäs - Customer Case Study

In April 2011, Billerud Fresh Services launched a new packaging concept guaranteeing safe transports of fresh fruit and vegetables. Eqvarium was given responsibility for the name development project, which resulted in the name SoliQ™. The name builds on associations to the words “sol” (sun) and “solid”, and the capital Q accentuates the concept’s unique, intelligent features. SoliQ is also an ideal name for Billerud Fresh Services’ relevant markets, i.e. countries with a largely Latin-based language culture.