
Eqvarium
38 Case Studies
A Eqvarium Case Study
Stefan Pettersson
Allom
When Kalenderbolaget were unsuccessful in their own attempts to come up with a good name for an event calendar, they chose to contact Eqvarium. The name needed to work both communicatively and legally on the Swedish market, which meant that it was important to find an available SE-domain. The final choice? Allom – a short name with a nice sound and a Swedish feel.