Case Study: a North American life insurance insurer cuts repricing time and costs by 90%+ with Equisoft/amplify

North American Life Insurance Insurer cuts repricing timelines by 90%+ with EquiSoft

A North American life insurance insurer was struggling with a complex technology landscape of multiple legacy policy administration systems (PAS). This created a severe bottleneck, as every product or pricing change had to be replicated across each system, requiring scarce expertise and causing delays. Repricing initiatives took over six months and cost hundreds of thousands of dollars, making product experimentation economically unviable and putting the company at a strategic disadvantage. The insurer turned to EquiSoft for a solution without replacing its core PAS.

EquiSoft implemented its Equisoft/amplify platform as a modern product management layer above the insurer's existing infrastructure. This solution compressed repricing timelines by more than 90% and cut the cost per pricing change by more than 90%. Since going live, the platform has generated millions of dollars in new bundle revenue and is projected to deliver approximately five times that amount within 12 months. Furthermore, it granted business teams full autonomy over product management, eliminating their dependency on IT and third-party vendors.