Case Study: STAEDTLER grows its education community with Equinox

STAEDTLER reaches 5 million organic views with Equinox

STAEDTLER, an international stationery brand, wanted to increase its market share in the education sector. The challenge was to design an integrated communications model to drive sales through its UK education channels. The vendor, Equinox, was tasked with achieving this.

Equinox created the STAEDTLER Teachers’ Club UK, a free digital platform providing teaching resources and campaigns. Using a Community Based Marketing strategy, Equinox grew the community to 24,000 members and sustained sales. Measurable results for 2024 include an organic reach of 5 million and a competition that alone attracted 860 new members and a reach of over 1 million.

STAEDTLER