Case Study: Pure-IP achieves 40% annual growth and global expansion with Equinix

Telecommunications provider transitions its data center to Equinix, creating global expansion and boosting business growth by 40%

Pure-IP is a specialist SIP-trunking provider with operations in London, San Francisco and Auckland and more than 400 direct customers across 14 countries. Needing a reliable, global data center footprint to attract and retain enterprise clients and to simplify management so it could focus on services rather than infrastructure, Pure‑IP moved away from an underperforming provider to find an international colocation partner.

By colocating in Equinix IBX data centers and adopting an interconnection‑first approach on Platform Equinix (racks in London, Santa Clara, Hong Kong, Singapore and Sydney), Pure‑IP improved multicloud performance, security and resilience while gaining easier access to global telecom providers. The move supported rapid international expansion and helped drive about 40% year‑over‑year growth, freeing the company to concentrate on new services and customer connections.

Pure IP

Paul Enright

Operations Director