Case Study: NHN Entertainment achieves low-latency Southeast Asia expansion and 3-month launch with Equinix

NHN Entertainment - Customer Case Study

NHN Entertainment Singapore, a subsidiary of NHN Entertainment Corporation and a leading mobile games publisher, needed to expand into Southeast Asia—starting in Singapore—on an aggressive three-month timeline while ensuring low-latency, high-quality gameplay for mobile and MMORPG users. The company’s challenge was to enter the market quickly and cost-effectively while minimizing lag and maintaining a consistent user experience to protect retention and revenue.

NHN deployed a PoP in Equinix’s SG2 IBX data center and leveraged the Equinix Internet Exchange and a hub connectivity model to peer with multiple networks. This approach cut transit costs by offloading 68% of gaming traffic, reduced network latency through optimized routes, enabled rapid scaling, and delivered the required performance to launch the service within three months.

NHN Entertainment

Eric Lee

Chief Executive Officer