Case Study: Selevision achieves rapid content-on-demand growth and lower delivery costs with Equinix

Middle East broadcaster chooses Equinix to help grow its content-on-demand business

Selevision, a Saudi-headquartered broadcaster and multi-platform entertainment company serving the Middle East and North Africa, wanted to launch Video on Demand, Live TV and Catch-up TV across multiple devices while protecting content owners from piracy. To do this it needed a secure, scalable data‑centre partner with direct access to the region’s CDNs, ISPs, NSPs and mobile networks to reach a large and fragmented market cost‑effectively.

Selevision colocated in the Equinix Dubai IBX and connected directly to the UAE‑IX, gaining carrier‑dense interconnection, proximity to end users and compliance with international standards. The move cut content distribution costs (up to ninefold according to Selevision), accelerated time‑to‑market, and opened access to over 100 million MENA households and high smartphone‑penetration audiences, enabling rapid growth of its on‑demand services.

Selevision

Ammar Hares

COO