Case Study: The Priceline Group achieves faster response times and 50% lower power consumption with Equinix

Equinix’s Peering Capabilities and Carrier Neutrality Allow Priceline to Scale Rapidly and Meet Growing Demands of the Online Travel Industry

The Priceline Group, owner of brands like Booking.com and priceline.com, operates online travel services in more than 180 countries and was rapidly outgrowing a legacy Tier 1+ colocation site that lacked redundancy, power density and peering capabilities. Priceline needed a modern, geographically separate, carrier‑neutral platform to scale reliably and support global expansion.

Priceline deployed into Equinix IBX data centers (notably Ashburn and London), leveraging carrier neutrality and a rich peering fabric plus virtualization to consolidate infrastructure. As a result, application response times—especially to the U.S. West Coast—improved, server count fell by 40% and power consumption dropped by 50%, while faster cross‑connects, strong security, and global footprint enabled quicker, more reliable expansion.

The Priceline Group

Ken Jones

Senior Vice President of Technology Operation