Case Study: Digital Ad Tech Company achieves sub-100 ms bid latency and 50% infrastructure management cost reduction with Equinix

Digital Ad Tech Company - Customer Case Study

A global technology company that operates a self-service demand-side platform (DSP) for data-driven digital advertising moved to replace a public-cloud-only setup after outgrowing its IaaS and private cloud providers. It needed more control, lower costs and a digital‑edge architecture to ensure consistently low bid latency and the ability to scale geographically as demand grew.

Unitas Global deployed and manages a fully integrated hybrid cloud on Platform Equinix, using ECX Fabric, the Equinix Internet Exchange and the Ad‑IX ecosystem to place edge points near partners and ad exchanges. The solution cut bid latency to under 100 ms, reduced infrastructure management costs by 50%, delivered a scalable, globally consistent platform with 24x7 support, and enabled the company to focus on product development and growth.