Case Study: BrightRoll achieves 80% lower RTB latency and 48% more successful bids with Equinix

BrightRoll - Customer Case Study

BrightRoll, the world’s largest independent video advertising platform, needed to build the fastest real-time bidding (RTB) solution because milliseconds decide whether a bid completes. Public Internet routes introduced unpredictable latency that caused missed opportunities and lost revenue, so BrightRoll set out to minimize transit time between bidders and its exchange.

By colocating its BrightRoll Exchange in Equinix data centers and using direct interconnections (VideoRTB+), BrightRoll avoided Internet congestion, cutting network latency by 80% and increasing successful bids by 48% in tests with Rocket Fuel—boosting matched transactions and potential revenue for all participants. VideoRTB+ is offered exclusively in Equinix IBX facilities, delivering faster, more reliable programmatic video ad trading at scale.

BrightRoll

Christopher Amen-Kroeger

Senior Vice President of Engineering