Case Study: OAG boosts lead generation and web traffic with Equinet Media and HubSpot

OAG boosts web traffic 32% with Equinet Media

OAG, a leading provider of digital flight information and analytics, sought to improve its marketing effectiveness and lead generation. The company partnered with Equinet Media to implement a Growth-Driven Design website and fully leverage the HubSpot platform to enhance its customer relationships across sales, marketing, and service.

Equinet Media delivered a comprehensive solution including a website audit, persona development, and the creation of pillar pages and workflows within HubSpot. The results were significant, with web traffic increasing by 32% and qualified opportunities rising by 37%. Furthermore, OAG's social audience grew by 290% and blog views increased by 580%, leading to a dramatic improvement in the quality of leads and sales-qualified opportunities.

OAG