Case Study: Insightful Environments boosts web sessions and leads with Equinet Media

Insightful Environments increases web sessions by 100% with Equinet Media

Insightful Environments, a workplace design consultancy, faced the challenge of creating a new website that better reflected its market positioning as an integrated design and furniture solution. The company needed to improve its ability to convert visitors into customers and extend existing relationships. To address this, they partnered with vendor Equinet Media and invested in the HubSpot platform to support an inbound marketing strategy.

Equinet Media implemented a comprehensive solution that included persona and brand workshops, keyword research, SEO planning, and a new website. They also provided content creation, database management, and email workflows. As a result, within just six months, Equinet Media helped Insightful Environments achieve a 100% increase in web sessions, a 54% rise in web-generated leads, and a 45% increase in email click-through rates.

Insightful Environments