Case Study: Expansive FM achieves 10x website traffic growth with Equinet Media

Expansive FM grows website traffic 10x with Equinet Media

Expansive FM (efm), a facilities management software company, sought to build a digital presence that embodied its core values of innovation and customer service to disrupt a market dominated by clunky platforms. Their challenge was to connect with a frustrated audience and position themselves as digital transformation partners. They engaged the vendor, Equinet Media, for a comprehensive solution including website strategy, design, and content.

Equinet Media implemented a solution that began with workshops to define customer profiles and a unique value proposition. This informed a complete website rebuild for SEO and user experience, alongside a content strategy featuring blogs and digital guides to nurture leads. The results were significant, including a 10x growth in website traffic, the generation of 2,484 marketing qualified leads (MQLs), and the addition of 4,830 new LinkedIn followers in a single month, successfully differentiating efm in a crowded marketplace.

Expansive FM (efm)