Case Study: thisbank achieves a modern, award-winning website transformation with equimedia

Thisbank boosts engagement 10% with equimedia

equimedia was engaged by thisbank, a newly independent UK bank, following its split from its parent company. The challenge was to replace an outdated legacy website that failed to reflect the new brand and deliver a modern digital experience. The old site was difficult to navigate, not mobile-optimised, and lagged behind competitor standards for speed and transparency.

equimedia designed and built a new mobile-first website on the WordPress CMS, executing a full UX/CX redesign and a strategic SEO migration to a new domain. The solution focused on accessibility, performance, and intuitive user journeys. The results were immediate, with the new domain quickly achieving top search rankings. Within 90 days, page views per session increased by 22%, engagement rate rose 10%, and bounce rate dropped 26%, with the project winning the Best Website Transformation award in 2026.

Thisbank